Product-led organisations are uniquely placed to benefit from the boom in AI technology today.
Is your company, a product-led organisation, that is poised to do the same?
If you’re not sure, check if your company has the following characteristics:
- Puts the product is at the core of the organisation. Each function in the organisation to the product
- Embraces a customer centric approach. The organisations drives value by understanding and meeting the needs of its customers
- Data-driven decisions. Decision-making is informed by metrics, analytics, and user feedback.
- Product led growth. Your company markets and acquires customers via the product
- Great onboarding experiences. Your company personalises the onboarding experience and hyper personalises it where possible.
- Help users help themselves. For example, you employ in-app chat assistants or help tools to enable users to self serve.
- Continuous feedback loops. You collect user feedback by default and use it to improve products
If your company isn't product-led yet, I would recommend starting with one element of the check list. Understanding and endeavouring to meet your users' needs is a great first step to becoming customer-centric. Another is to make product development decisions based on data rather than instinct.
If you would like more information, please feel free to contact me for a free no-obligation consultation.