Privacy Policy

Who we are

Our site address is (the Site).

Data controller:

Swee Whitehouse

1 Camelford

Royal College St

London NW1 0SD


The term or 'us' or 'we' refers to the owner of the website whose registered office is as above. The term 'you' refers to the user or viewer of our website.

What personal data we collect and why we collect it

We collect personal data that you may have provided directly to us. With regards to site usage data, this may have been collected automatically while you were using our site.

All requested data is compulsory unless otherwise specified. If you refuse to give us such data, it may not be possible for this Site to provide the requested service to you. You are free to withhold any personal data deemed optional by the Site. This will not affect the availability of any Site services or the way they operate.

Use of cookies, or any other tracking devices, by the Site or third party tools, even if not specified explicitly, are done expressly to enable us to provide the requested service to you, other than any purposes described in this document and the Cookie notice.

The User is responsible for any personal data from third parties that they have obtained, published, and shared through this Site and confirms that they have the third party’s consent to provide such data.

Data collected (if any)
What we do 
Why we do it
1. Personal data: first name, surname, email address, password 

Identify you when you when you visit our website.

Verifying your identity helps us to keep your information safe from fraudsters. Legally, we have to do this and it’s also important for us.

Act on any requests sent to us via a form on the Site.

It’s an important part of our commitment to provide you a good service.

Send you service updates.

This keeps you informed on any changes to our services. Legally, we have to do this and it’s also important for us to keep you updated.

2. Personal data: anonymised IP address of your device, type of device, and usage data 

Identify you when you visit our website and set default options for you.

If we can remember you, we can give you the best possible user experience. It is important for us that you get the best user experience possible.

Improve our website

We analyse usage data to help us understand our users better. This helps us to improve our site and give you a better user experience.

3. Personal data: name, email address, IP address, and browser type 

It helps us to identify you as the author of your comment(s) and also protect our Site from spam.

Besides being a legal obligation, it is also important for us.

Fraud prevention and detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or us. Detecting and preventing fraud is, unfortunately, an absolutely essential part of our service and commitment to you. Legally we have to do this and it is very important for us.

Personalising your Site experience

We use the data we collect to help us provide you with the best service and user experience possible.

Sharing of information

We adopt all necessary security measures to prevent unauthorised access, disclosure, modification, or destruction of the data by unauthorised personnel.

The data is processed using computer equipment or web-based tools strictly for the purposes described. In certain cases, besides us, your data may also be processed by our suppliers (third party technical service providers, couriers, hosting providers, payment service providers, marketing agencies, affiliate sites), nominated, if necessary, as data processors on our behalf. The updated list of data processors is available on request from us.

Legal basis for processing personal data

We collect and process your data only under one of the following conditions.

  1. Performance of a contract
  2. Legal obligation
  3. Legitimate interests
  4. Consent

We will only process your data if you have given us your explicit consent. This includes:

  • marketing campaigns, surveys and market research.
  • Site personalisation and tailoring our service offerings to you based on your preferences.
  • subscription to our newsletter.
  • site registration, and the provision of services for registered users.
  • acting on requests sent to us via a contact form or email.

Providing us your personal data in such cases is entirely optional. You are free to opt out from it. However, in the absence of such data, it may not be possible for us to effect the above mentioned services.

Data transfer outside of the United Kingdom

Some of the third parties described in the “Sharing of information” section could have offices in countries outside of the UK but still offer an adequate level of data protection as established by laws of England, Northern Ireland, Scotland and Wales.

The transfer of your personal data outside of the United Kingdom to countries that cannot ensure adequate levels of protection will only be carried out through the conclusion of an agreement between said subjects and us. Such agreements will contain standard contractual clauses safeguarding your personal data, that have been approved by the laws of England, Northern Ireland, Scotland and Wales, and only if the data transfer is necessary for the performance of the contract between and you (for the purchase of services offered on our Site, for site registration, or use of Site services or to act on any of your requests.)

How long do we keep your data?

Your data will be retained until the completion of your request or the cessation of the requested service. This does not include any personal data we are obliged to conserve for administrative, legal or security reasons.


Your personal data will be kept based on the following criteria and timeframe:

a) Performance of a purchase contract on the Site: at the end of the completion of any administrative or accounting processes.

b) User registration: this will be stored until you request the cancellation of your account.

c) Payments: at the end of the completion of any related administrative and accounting processes following the expiry of the cooling-off period/right to a refund and chargeback period.

d) Site usage: this will be stored up to the termination of the service or you unsubscribing from the Site.

e) Customer Service requests: this will be stored until the satisfactory completion of the request.

f) CV: retained for up to 6 months.

g) Marketing activities for users who have previously purchased from us: this will be stored until the termination of the service or you unsubscribing from the service.

h) Marketing communication, surveys, and market research: this will be store until you request the removal of their personal data or within 2 years of the last contact with us.

i) Site personalisation and customised product offers: this is retained until you ask for the termination of such services or within 2 years of the last contact with us.

At the end of the data retention period, your personal data is destroyed or anonymised within 30 days of the timeframe indicated above.

Your rights

You are free to exercise your rights relating to the processing of your personal data held by us at any given moment. Please find below an explanation of the ways you can exercise your rights.

a) Access your data that we hold on you and edit it.

b) Revoke your consent at any given moment for the processing of your data with regards to any marketing activities.

c) Request a copy of your data.

If you have an account with us, you could make a request for us to export the data that we have on you, including any data that you have directly provided to us.

d) Delete your data.

You can also make a request for us to delete all your personal data. This does not include any data that we are obliged to keep for administrative, legal or security reasons.


If you would like to exercise your rights or make a claim to any of the authorities responsible for data protection you may do so.

In the UK, you can make the complaint to the Information Commissioner’s Office.

More information on the way to lodge a complaint is available on the ICO site